Senior People Advisory for Scaling Companies

The people strategy
your leadership team
deserves.

We work alongside senior leadership teams in scaling companies — bringing the strategic people expertise that helps you build better organisations, make better decisions, and grow with real intention.

Let's Talk People

A trusted people advisor working alongside your leadership team — as invested in the outcome as you are.

Stage

Series A to B

Scale

15 to 150 people

What Aela Is

We have built people functions inside some of Ireland's most ambitious companies — through hypergrowth, acquisitions, and Series A processes.

Most founders and senior leaders building something extraordinary already know the people side of the business deserves serious strategic attention. The challenge is finding someone who genuinely gets both sides — the commercial ambition and the human complexity of what scaling actually means.

That is what Aela is. A senior people advisor working alongside your leadership team, available on a structured, regular basis to challenge your thinking, shape your people strategy and help you make better decisions.

We have been in the room for the hardest conversations and the proudest moments. And we know that when the people function is built with real intention and commercial focus, it does not just support the business — it accelerates it.


Let's Talk People

Who We Work With

You are building
something that matters.

You have raised. You have a product the market wants. You are scaling fast and delivering against targets that would have felt impossible two years ago. You are exactly where you worked so hard to get to.

And somewhere in the middle of all of it, the people side of the business is starting to need more strategic attention than you can give it alone.

Not because anything is broken. Because scaling a leadership team is a different discipline to building a product. Because the decisions you make on culture, structure and performance at this stage will shape your company for years. Because having a senior people strategist in your corner — someone who has seen this before and knows what comes next — changes the quality of those decisions.

Aela exists for the founder and senior leader who wants a trusted people advisor. Someone who works alongside you on a regular basis, challenges your thinking, and helps you build something that lasts.


Let's Talk People

15–150

People in your team at the moment Aela has the most impact

A–B

Series stage — from your earliest team build through to Series B

"When the people function is built with real intention, it doesn't just support the business. It accelerates it."

How We Work

Strategic advice.
Real partnership.

The best people decisions come from having someone in your corner who has seen it before — and who genuinely cares about getting it right.

Aela works with a small number of companies at any one time on a structured advisory basis — regular sessions with you and your leadership team, focused on the people decisions that matter most at the stage you are at.

We get to know your business properly. We challenge your thinking. We bring a perspective shaped by years of building people functions inside scaling companies — and we apply it directly to what you are building.

What you get is a senior people strategist who understands your context, knows your team, and is genuinely invested in your success.

Someone to help think through the hard decisions with before you make them. Someone who has seen what good looks like at every stage and can help you get there faster. Someone you can call when an investor asks a question about your people function that you have never been asked before.

You are not buying hours. You are buying access to senior people expertise, applied to your business.

What We Do

Five pillars.
One partner.

Aela advises across five areas. Every engagement is shaped around what the business actually needs at the stage it is at — in consultation with the founder and leadership team throughout. Everything is intentional. Nothing is imposed.

01

Infrastructure

  • Job architecture and role design
  • Levelling frameworks
  • Headcount planning
  • Recruitment strategy
  • Employer brand

02

Culture and Values

  • Values definition workshop
  • Culture health assessment
  • Engagement survey design
  • Retention risk strategy
  • Internal comms framework
  • Recognition and belonging
  • Post-restructure recovery

03

Performance and Growth

  • Performance alignment
  • Review design and rollout
  • KPI and goal-setting
  • Career pathways
  • Manager development
  • Underperformance management
  • Compensation benchmarking

04

Organisation Design

  • Org structure design
  • Span of control analysis
  • Levelling and role clarity
  • Reorg design and delivery
  • Succession planning
  • Headcount for fundraising

05

Leadership and Investors

  • Monthly leadership session
  • Board-ready people metrics
  • Quarterly people report
  • Investment readiness
  • Due diligence people pack
  • Investor-facing narrative
Let's Talk People

Meet the Founder

Aaron Doyle

Aaron Doyle

Founder, Aela

I have spent close to a decade embedded inside some of Ireland's most ambitious scaling companies — working across every stage of growth from early team builds through to significant exits and international scale.

Across that journey I have hired and onboarded hundreds of people, built multiple high performance cultures, designed and delivered numerous restructures, and driven engagement scores that consistently ranked best in class.

“

I started Aela because the work I love most is what comes before all of that. The building. The scaling. The moment a founder realises the people side of the business needs to be as strong as everything else they are building.

Aaron Doyle, Founder

Vision

The people function is one of the greatest untapped sources of strategic value in a scaling business.

When built with intention and commercial focus it becomes a driver of organisational excellence, competitive advantage and sustainable growth. We exist to unlock that potential.

Mission

Advise. Shape. Accelerate.

Aela works alongside senior people leadership inside scaling companies at the moments that matter most — building the culture, capability and infrastructure that high performance teams are built on.

Our Values

How we show up,
every day.

We are Kind.

Honest when honesty is hard, caring enough to say what needs to be said. Nice is passive. Kind makes a difference.

We are Curious.

We ask more questions than we answer and never assume we know before we have listened.

We are In It With You.

We show up as the partner in the trenches — not the consultant on the sidelines. Someone you can call before you have figured out what to say.

We Leave It Better.

Every company we work with should be stronger for having had us. Every person more capable and more confident than before we arrived.

Get In Touch

This is
the good bit.

No pitch. No process. Just a genuine conversation with someone who has done this before and genuinely loves this work.

aaron@aela.ie